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BUSINESS INTELLIGENCE BEST PRACTICES: Finding the right mix for your market

Author: John Price

At InfoAmericas, we define business intelligence as a strategic level of analysis built on a combination of three intelligence-gathering skill sets: i) market research—understanding the needs and wants of a company’s actual and potential customers; ii) competitive intelligence—understanding and predicting the strategic and tactical threats and weaknesses of a company’s competitors; and iii) understanding and forecasting the business environment (regulatory, economic, political) in which a company operates.

If executed well, those three areas of intelligence-gathering provide the necessary tools with which to build a well-targeted, low risk market or business strategy.

2007: Birth of a New Banking Model

Author: Tricia Juhn

In 2007, InfoAmericas foresees not just a continuation of current positive trends, but the emergence of an entirely new banking model, driven by the 34 million under-banked Latin and US Hispanic households throughout the Americas.

Driven by the US$250 billion remittance industry, an entirely new banking model is emerging in the Americas. This model will be created by the convergence of a new demographic—the 20 million transnational households in the United States who send money back home to their families in Latin America—combined with innovations in mobile banking and money-transfer technology, also known as mobile remittances.

MALE COSMETICS – A GROWING TARGET IN LATIN AMERICA

Author: Olga Cecilia Canseco

In the past, Latin American men were not nearly as likely to buy specialized personal care products as men in Europe. But with advertising and evolving social expectations, that is changing fast. Nowadays, more than 80% of Latin American men buy their personal care products themselves, something that used to be done by their wives or girlfriends. As a result, personal care product multinationals are taking a closer look at the growing Latin American market to take advantage of these trends.

The countries where men are more likely to purchase male cosmetic products in the region are men in Brazil, Argentina and Venezuela.