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The term “Competitive Intelligence” is finally creeping into the Latin American management lexicon, a telling indicator of the region’s new business reality. The 1990s saw more than US$300 billion in Latin American assets transferred to foreign ownership, much of it in the form of privatized state assets. The multinationals that acquired these assets spent millions studying the viability of market entry, focusing on the magnitude of demand and projected growth rates as the determinants of a go/no-go decision.