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Home arrow Browse Archive arrow Transportation and Logistics arrow Marketing to Domestically-Owned Businesses The Next B2B Frontier in Latin America - April 2005
Marketing to Domestically-Owned Businesses The Next B2B Frontier in Latin America - April 2005
 Transportation & Logistics
 
Author: John Price
              

 Global suppliers of business products, technology and services have long focused on multinational clients when they enter Latin American markets. In the process, they neglect, or even ignore, domestically-owned businesses. Traditionally this made sense, because the costs and risks of selling to MNCs in the region were much lower than for domestic firms, and revenues were also more attractive. But in today’s healthier business environment, with more mature domestic business management practices and overheated competition chasing fewer MNC accounts, global suppliers have begun to embrace domestically-owned businesses. Even mid-size companies are now seen as part of a viable local customer base. Global logistics and transport suppliers are leading this charge into domestic spaces.

 
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