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Reputational Gaps: Identifying Partnering Risks and Opportunities- September 2008 |
| General Interests and Trends | |
In the world of mergers and acquisitions, companies are often acquired at prices which reflect high multiples of earnings, revenue or assets. This premium in large part represents the value which is assigned to intangibles, and a major contributor to this is the company’s reputation in the market. Understanding the strength of a company’s reputation can help determine a negotiation strategy, or even uncover cause to pull out.
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Kroll commissioned the Economist Intelligence Unit to conduct a worldwide survey on fraud and its effect on business in 2008.
Kroll's Global Fraud Report brings together these survey results with the experience and expertise of Kroll and a selection of its affiliates.
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