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Home arrow Browse Archive arrow General interest and trends arrow Reputational Gaps: Identifying Partnering Risks and Opportunities- September 2008
Reputational Gaps: Identifying Partnering Risks and Opportunities- September 2008

 General Interests and Trends 
 David Robillard 

ImageIn the world of mergers and acquisitions, companies are often acquired at prices which reflect high multiples of earnings, revenue or assets. This premium in large part represents the value which is assigned to intangibles, and a major contributor to this is the company’s reputation in the market.  Understanding the strength of a company’s reputation can help determine a negotiation strategy, or even uncover cause to pull out.

 
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