THE 2008 GLOBAL MARKET INTELLIGENCE STUDY: LATAM POISED FOR BUSINESS INTELLIGENCE GROWTH

Tendencias is proud to feature the results of the 2008 Global Market Intelligence Study. Kroll-InfoAmericas, in partnership with member companies of the Global Intelligence Alliance, presents this third edition in response to the increasing demand from clients for an annual repetition of this study. The 2008 study is the largest conducted yet, with close to 500 participants worldwide.

In this version, Kroll-InfoAmericas has extracted the results from Latin America to compare them to those of the rest of the world. One of several remarkable highlights is the expected growth rate for market and competitive intelligence activities in Latin America, which is considerably higher than in any other region in the world.
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FRAUD IN THE US REAL ESTATE SECTOR:
HELPING INFLATE THE BUBBLE

During recent months, the real estate sector has slid into decline as the speculative bubble that ran wild in the past few years has punctured. Fraudulent activity in the real estate sector in recent years helped fuel the bubble, and is making adjustment all the more painful.  The result is unpaid debts that must be foreclosed by the financial and banking institutions, which have granted millions of dollars in loans to bankrupt individuals.  In some states, particularly Florida, this process was accompanied by an inflow of capital from Latin American countries with high political and economic instability in search of safe investments.

REGIONAL STRATEGIC PLANNING IN LATIN AMERICA:
BALANCING ART WITH SCIENCE – A BEST PRACTICE SURVEY

In Q4, 2007, Kroll-InfoAmericas surveyed over 60 Latin America regional C-level managers to learn how they were conducting strategic planning, in pursuit of best practice recommendations that we subsequently shared with participants. Two observations quickly came to light. First, strategic planning is a relatively new functional responsibility for the Latin American regional offices of multinationals, and one that continues to challenge them. Second is the duality of strategic planning as an art and a science. The traditional information-driven model of strategic planning (science) is too rigid for an information-poor region like LatAm, while one based on managerial experience and intuition (art) lends itself to subjectivity and is difficult to defend in the global office. .