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"C is for Consumption:" The new Brazilian C-class consumers and challenges ahead- August 2008 |
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 The ongoing transformations in Brazilian socioeconomic levels and consumption profiles over the last 4 years are leveraging opportunities in a number of segments. The addition of more than 20 million people – 11% of the population – from SES level D into SES C officially transitioned them from “non-consumers” to “consumers.” However, inflation and interest rates threaten to spoil a happy ending.
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