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Pharmaceutical Packaging: Key marketing tool for a booming industry |
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In an increasingly competitive pharmaceutical market, manufacturers must strive to remain competitive and appeal to the ever more-informed consumer. The sales of any consumer product are determined by a series of factors; packaging being one of the most important. The case is no different for pharmaceuticals, where primary and secondary packaging play a decisive role in the sales of any given medication.
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Kroll commissioned the Economist Intelligence Unit to conduct a worldwide survey on fraud and its effect on business in 2009/2010.
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