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Central America: Toward a New Sales and Distribution System |
| Consumer Goods and Services | |
 As the Central American economies consolidate, distribution channels are evolving as a direct result. The fast-changing regional market realities, spurred by the implementation of the DR-CAFTA free trade agreement with the United States, are providing a competitive advantage to new companies that can start planning their sales and distribution approaches from the beginning, and poses a challenge to the established players that still need to re-organize their strategies to match the chancing scenario.
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