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Santa Claus brings a Different Bag of Toys to Brazil this Christmas - December 2007 |
| General Interest and Trends | |
Extended access to credit at a lower cost for Brazilian consumers will leverage Christmas sales across unusual industries in 2007. Items that have dominated Christmas sales historically, such as clothing, shoes, cds/dvds and cosmetics, will continue to be important, but will not be the central highlight. Santa Claus this year is preparing a bigger bag to carry products such as electronics, furniture and construction materials for euphoric Brazilians escalating into higher levels of consumption.
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