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Santa Claus brings a Different Bag of Toys to Brazil this Christmas - December 2007
 General Interest and Trends 
 Author:  Thomas Rideg 

 

ImageExtended access to credit at a lower cost for Brazilian consumers will leverage Christmas sales across unusual industries in 2007.  Items that have dominated Christmas sales historically, such as clothing, shoes, cds/dvds and cosmetics, will continue to be important, but will not be the central highlight. Santa Claus this year is preparing a bigger bag to carry products such as electronics, furniture and construction materials for euphoric Brazilians escalating into higher levels of consumption.

 
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