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In Latin America, Online B2B is the Place to Be - January 2002 |
| | Consumer Goods and Services | | |
Author: Bruce Sinclair
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Leonard Boord leans across the conference table in an office suite that might be confused with the headquarters of any of the thousands of Latin-focus dotcom start-ups. As might be expected of an Internet executive, he easily slips into "evangelist mode" and launches into a thirty-minute pitch about how his company is changing the way that business is done. At first, the listener is tempted to write the message off as just more Internet hype.
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