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Consumer Electronic in Latin America - October 2006 |
| Consumer Goods and Services | |
| Author: Guillaume Corpart Muller | |
Because of the highly – stratified distribution of income throughout Latin America, the availability of consumer credit plays a critical role in pushing up penetration of consumer electronics products. The emergence of a sustainable middle class is opening new credit opportunities and driving rapidly growing sales. Overview of the Consumer Electronics Market The Latin American markets are highly concentrated. The tier 1 countries – Mexico and Brazil – generate more than 65% of the region's $2.4 trillion GDP. Tier 2 countries (Argentina, Venezuela, Colombia and Chile) account for another 24% of GDP, while the remaining 11% is contributed by more than 16 tier 3 countries. Sales of most consumer goods are proportionate to GDP, but electronics products are a special case in some countries.
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