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Part I of InfoAmericas' analysis of trade promotion best practices (Tendencias issue #059) focused on how Trade Promotion Organizations (TPOs) should target their efforts and on who should foot the bill for their services. In this issue we present Part II of this analysis, which assesses how TPOs should structure and staff themselves, as well as which trade promotion activities work best. Having studied close to a dozen TPOs around the world, InfoAmericas has learned that organizations that allocate resources to maximize return on investment tend to be the most effective at generating value-added exports, the universal goal of trade promoters. Moving away from an old-fashioned diplomatic framework to build a lean and businesslike organization has proven challenging for many nations. Nonetheless, smaller countries and emerging markets that carry relatively light diplomacy infrastructure legacies may have an easier time of it, provided they can muster the political capital to drive change.