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Wal-Mart: to boldly go where no bank has gone before…? - August 2007 |
| | Financial services | | |
Author: Tricia Juhn
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 By leveraging its size and scale, Wal-Mart will be able to do in financial services what it does with retail items: undercut competitor pricing. The consensus is that Wal-Mart can easily afford to invest the time and money to educate the larger unbanked Latino community and can operate at a loss until the product is known and respected within the community. Big banks are well aware that the Latino community is quickly moving into the middle class within a generation of immigrating.
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