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Direct Sales in Latin America – Continuous Innovation - July 2007
  Consumer Goods and Services
 
Author: Anabelet Ramirez
 

Direct selling helped nearly 5.6 million people in Latin America, particularly women, earn a salary during 2006. Women represent more than 80% of direct salespeople in the region. Working in this industry provides women the opportunity to earn money while adapting their working hours around the time dedicated to their families.

Although the region’s sales represent nearly half of the indisputable world-wide leader—USA, with US$31 billion retail sales for 2006—industry sales in Latin America are strongly growing, with 18% rise in retail sales to a record US$13 billion in 2006.

 
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