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Latin consumers find their niche – why the region’s affluent want something new - June 2007
 Consumer Goods and Services
 
Author: John Price
 

 

  • The $90 billion net gain by the lowest 90% of the population since 2002 represents the first economic victory for the middle class in Latin America since the 1970s.

  • There are twice as many households today in both Brazil and Mexico earning above $15,000 per year than in China.

  • The democratization of credit in Latin America opens up a mass market for many consumer goods that previously could only be marketed to the affluent.

  • The combination of an expanding viable middle class and a more segmented affluent class has opened the door for more product differentiation, a trend that is likely to deepen in coming years.

     
 
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