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LatAm demographics and its economic impact - June 2007
 General Interest and Trends
 
Author: Guillaume Corpart Muller
               john Price
 
  • Just as the American baby boomers did when they took control of the job market in the USA, the last high-fertility generation in Latin America will transform social norms and increase household wealth as they enter the most productive stages of their lives.

  • While China continues to be draw investment for export manufacturing, Latin America’s competitive advantage lies in its attractive internal market.

  • The challenge lies in identifying pockets of wealth and successfully targeting products and services at them, keeping in mind that in an economy where 20% of the population controls 60% of the wealth, price and payment policies are key success factors in reaching consumers.

 
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