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Male Cosmetics – A Growing Target In Latin America - April 2007
 Consumer Goods and Services
 
Author: Olga Cecilia Canseco
 

In the past, Latin American men were not nearly as likely to buy specialized personal care products as men in Europe. But with advertising and evolving social expectations, that is changing fast. Nowadays, more than 80% of Latin American men buy their personal care products themselves, something that used to be done by their wives or girlfriends. As a result, personal care product multinationals are taking a closer look at the growing Latin American market to take advantage of these trends.

The countries where men are more likely to purchase male cosmetic products in the region are men in Brazil, Argentina and Venezuela.

 
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