published 11-15-2006

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IN THIS ISSUE...
INDUSTRY ANALYSIS: Trade Promotion Best Practices - Part II:
                                    Emulating the private sector
INDUSTRY ANALYSIS: Latin Ex-pats Spend and Send for Christmas
INDUSTRY ANALYSIS: Consumer Electronics in Latin America

INDUSTRY ANALYSIS

Trade Promotion Best Practices - Part II: Emulating the private sector

by John Price
President and Director of InfoAmericas'
Trade & Investment Practice

Part I of InfoAmericas' analysis of trade promotion best practices (Tendencias issue #059) focused on how Trade Promotion Organizations (TPOs) should target their efforts and on who should foot the bill for their services. In this issue we present Part II of this analysis, which assesses how TPOs should structure and staff themselves, as well as which trade promotion activities work best. Having studied close to a dozen TPOs around the world, InfoAmericas has learned that organizations that allocate resources to maximize return on investment tend to be the most effective at generating value-added exports, the universal goal of trade promoters. Moving away from an old-fashioned diplomatic framework to build a lean and businesslike organization has proven challenging for many nations. Nonetheless, smaller countries and emerging markets that carry relatively light diplomacy infrastructure legacies may have an easier time of it, provided they can muster the political capital to drive change.

For questions concerning market research and intelligence needs in the Trade & Investment sector, please contact: Mr. John Price President and Director, Trade & Investment Practice 305-569-9133 ext. 202

INDUSTRY ANALYSIS

Tis the Season: Latin Ex-pats Spend and Send for Christmas

by Tricia Juhn,
Financial Services Practice
InfoAmericas

Every end of year shoppers gear up for the Christmas season. Retailers large and small wait anxiously for the days between Thanksgiving and New Year's because sales during the holiday season often represent 25 to 50 percent of total earnings for the year.

Papa Noel earns in dollars

In 2005 Latin Americans working abroad
sent some $60 billion dollars home to Latin America and the Caribbean. $40 billion of that originated in the United States; the remainder split between other developing and developed countries. Nearly half of that went to Mexico alone. For the first nine months of each year the total monthly average value of remittances sent home varies modestly. During the last quarter spanning the Christmas holidays remittances sent from the United States to Latin America swell.
InfoAmericas estimates that during the month of December, the value of remittances rises an average of 17% over the trailing three months. This is a combination of an increase in the average value of the remittance sent home and a slight increase in the frequency with which remittances are sent back

INDUSTRY ANALYSIS

Consumer Electronics in Latin America

by Guillaume Corpart Muller,
InfoAmericas Regional Director for Mexico, Central America and the Caribbean

Because of the highly – stratified distribution of income throughout Latin America, the availability of consumer credit plays a critical role in pushing up penetration of consumer electronics products. The emergence of a sustainable middle class is opening new credit opportunities and driving rapidly growing sales.

Overview of the Consumer Electronics Market

The Latin American markets are highly concentrated. The tier 1 countries – Mexico and Brazil – generate more than 65% of the region's $2.4 trillion GDP. Tier 2 countries (Argentina, Venezuela, Colombia and Chile) account for another 24% of GDP, while the remaining 11% is contributed by more than 16 tier 3 countries.

Sales of most consumer goods are proportionate to GDP, but electronics products are a special case in some countries.

tendencias is published by

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and consulting firm in Latin America
With offices in Miami, Mexico City, and Sao Paulo 
Affiliates in Argentina, Chile, Venezuela, Colombia, Peru, Uruguay, Ecuador,
Panama, Costa Rica, El Salvador, Honduras, Guatemala, Puerto Rico
Please consult our website where you will find free industry whitepapers
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