published 027-03-2003
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ANALYSIS
The Latino Way for Frozen Foods …
The tradition of meeting at home each day for their 2-hour comida before returning to work and school is a thing of the past for young Latin American families. The region’s population is 83% urbanized, living in congested cities and working from 10% to 15% more hours than Americans. Economic necessity typically forces both parents to work outside the home, leaving little time to prepare the traditional labor-intensive mid-day meal. Big-city traffic congestion makes it impossible for most urban families to gather at mid-day, forcing them to break bread together at night — if they do so all during the work week. In smaller cities, the family may still congregate for their noon meal, but it must be prepared quickly, creating demand for prepared or semi-prepared foods. Demand for frozen and other convenience food products will continue to grow simply because changing Latin households need it, even if they don’t prefer it. InfoAmericas forecasts growth in frozen food demand across the three largest Latin markets (Brazil, Mexico, US Hispanic) at 13% to 15% annually over the next three years. That’s nearly five times faster than demand for other food products.
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Oscar Gonzalez
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Can Cuba end the
US embargo? …
Castro’s biggest gamble yetIt may come as a surprise to many, but the largest food supplier to Cuba in 2003 will be the United States of America. In 2001, the US exported $40 million worth of food to Cuba. By the end of 2002, that number had climbed to $130 million on the heels of two critical events. First, in November 2001 hurricane Michelle forced Cuba to swallow its pride and accept the offer of food and medicine from the US. Second, a ground breaking trade show in Havana in September 2002 attracted more than 300 American food companies, three congressional leaders and Governor Ventura of Minnesota. Late in his presidency, Bill Clinton passed a bill to allow humanitarian exports of food and medicine to Cuba, as long as it was paid for in cash. But until hurricane Michelle hit Cuba, there was little political appetite in Cuba for American food products. This year, US food exporters will sell more than $300 million worth of products to Cuba. Any move to reform the trade embargo could easily increase that trade, along with tourism, by up to ten fold. This raises the question of whether US companies are ready to exploit this opportunity.
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