Advertising
IN tendencias

Subscriber Base

Tendencias: Latin American Market Report is focused on business decision makers around the world with an interest in trade and investment in Latin America. The current issue is distributed without charge to registered users who complete a form on the InfoAmericas web site. Back issues are made available over the web site to any Internet visitor. New subscribers have immediate online access to the current version. Promotional copies are sent to select mailing lists from time to time.

This product is published simultaneously in the United States, Canada, Mexico and Brazil and is distributed to users around the world. The publication is usually released around the middle of the reference month.

TENDENCIAS CIRCULATION (approx. figures March 2003)
Total circulation	7,000
Registered guests	4,500

Content

Tendencias is divided into five regular features: 

	INDUSTRY ANALYSIS A forward-looking review of a particular Latin American industry or market. (1,500 to 2,500 words plus graphics).
	REGIONAL TRENDS An overview of an emerging regional trend that impacts on trade or investment. (1,500 words plus graphics*).
	ECONOMIC OUTLOOK Current economic indicators and medium term forecasts for Latin America. (1,000 words plus a statistical table*).·
	INFOAMERICAS RECOMMENDATIONS Hand-picked Information Sources, Networks and Events
	INFOAMERICAS PROJECTS Current projects in progress at InfoAmericas. (A table of about 400 words*).
	.

Format

Tendencias is published in two physical formats: · 

A graphical email document in the Hyper Text Markup Language (html) format, containing highlights of each article that are approximately 20% of the full article. · Full versions of each article, located on the InfoAmericas website. Readers click on links in the email newsletter to access the full articles, which can then be read online or individually printed. · 

Printable versions of the complete text of the each full article in Adobe Acrobat Portable Document Format (pdf) format. Readers click on links in the email newsletter to access a download page for these documents.

Sponsored Guest Articles

Guest articles are intended to provide subscribers with interesting stories prepared by experts, and to provide the sponsor with access to the InfoAmericas subscriber base. These articles are envisioned as containing specialized market information as well as expert opinion and advice. They may be written by sponsors or prepared by InfoAmericas writers from sponsor-provided content. 

The length of guest articles is not limited in the full online story, but the space allocated to the emailed newsletter, and the full length downloadable edition is based on a full story length of about 1,200 words, plus graphics. Sponsors may elect to link additional material on their own sites to the full-length story on the InfoAmericas site. 

Editorial Control 

Although Tendencias is published by InfoAmericas for promotional purposes, our editorial policy is based on maximizing the credibility of the publication and its acceptability to a wide range of portal sites. This means that overt commercial content must be avoided, and that self promotion should be as subtle as possible. 

We suggest that authors of guest articles should keep the main text objective and informative and provide promotional content in peripheral forms. For example, the main article may contain links to external pages on the sponsor's web site that contain promotional content. We include an "about the author" link in the main article on our website. This can be used to introduce a description of the sponsoring company in a more promotional tone than would be acceptable in the newsletter itself. 

InfoAmericas reserves the right to edit the final published article as necessary to maintain the authoritative tone of the publication. While every effort will be made to accommodate the interests of the sponsor, articles may be rejected by InfoAmericas where no agreement can be reached. In this case there will be no charge to the sponsor. 

The full version of the article on the InfoAmericas website will include the following disclaimer: 

"This article has been written by a recognized expert on the subject matter involved, and is provided by InfoAmericas with the expectation that our readers will find it interesting and informative. Opinions expressed and information provided are the responsibility of the author, and InfoAmericas accepts no responsibility for any use that readers may make of this material. Readers can contact the author by clicking here."

 Mechanics of User Access

Assuming a 1200 word sponsored article with two or three graphics, the following logistical arrangement will be used to deliver the content to Tendencias subscribers. Other arrangements are negotiable. 

1. A summary of the article of up to 240 words plus one graphic will appear as the second story in an agreed issue of Tendencias in both the email and online public access versions. 

2. The summary article will include at least two hyperlinks to the "full story". When users click on those links the full story will open in their browsers. User will be able to save or print the full story. 

3. The full story is limited in length only for the downloadable printable editions of the full newsletter. The online full story can be any length, but we suggest that roughly 1200 words is most appropriate for maximizing user exposure for this type of article. The full story will include an "about the author" paragraph on the InfoAmericas web site. Additional links to the sponsor's web site may be included with the article. These may include corporate logos and brief highlights of the information targeted by the links. 

4. "Click-throughs" to the sponsor's website will open a new browser window, without leaving the Tendencias page. Each "click-through" will be logged and the resulting data will be used as the basis for sponsorship fees.

InfoAmericas Services 

InfoAmericas will design the article in such a way as to make it visually compatible with the overall newsletter. The cost of this design is included in the base cost of the sponsorship. 

To maintain a consistent editorial tone throughout the newsletter, and to establish the sponsored article as an integral part of the document, we suggest the use of InfoAmericas editing services. Our writers can also write the full article, from research materials provided by the sponsor. The cost of this work is billable in addition to base sponsorship fees.

SCHEDULE OF FEES $US
Base sponsorship fee	$1,200
Click-throughs to sponsor's web site  (maximum $200)	$0.25 each
Editing, including sponsor's revisions  (1200 word article)	$400
Writing, including sponsor's revisions  (1200 word article)	$600
Graphic design of sponsor-written articles	Included
Graphic design for graphs and charts included in the article	$50 per item
prices are subject to increase with circulation

Deliverables 

The publication date of any particular issue will be provided to the sponsor at the time of sponsorship agreement. InfoAmericas and the sponsor agree to the following deliverables schedule:

For InfoAmericas writing: 

• Sponsor delivers research material one month prior to publication date. 
• InfoAmericas delivers approvable draft (including the email summary) 10 working days prior to publication date. 
• Sponsor delivers logos, wordmarks or other corporate graphics along with "about the author" text 10 working days prior to publication date. 
• Sponsor provides revisions 5 days prior to publication date. 
• Any final revisions are arranged by telephone no less than 2 days prior to publication.

For sponsor-provided writing: 

• Sponsor delivers editable draft along with "about the author" text, logos, wordmarks or other corporate graphics 10 working days prior to publication date. 
• If InfoAmericas is providing editing services, sponsor receives final draft (including the email summary) 5 working days prior to publication. 
• Any revisions are arranged by telephone no less than 2 working days prior to publication.